I think many of the questions stem from "Why not just use Google Maps and its API directly"? You can embed it, place your own pins, and style it with your own CSS. The only features on the landing page apart from that are some kind of analytics and data import.
However, the analytics piece alone could be worth $60/mo if it provides something that Google maps doesn't, especially with regards to finding out when/where searches happen for your stores (conceivably getting the user's coordinates, and you already know the context for their search because they're on your site's store map). A large amount of searches in a particular location might mean it's a good store expansion location.
However, the analytics piece alone could be worth $60/mo if it provides something that Google maps doesn't, especially with regards to finding out when/where searches happen for your stores (conceivably getting the user's coordinates, and you already know the context for their search because they're on your site's store map). A large amount of searches in a particular location might mean it's a good store expansion location.