Are they planning to provide a good portal/software management for all their offerings (S3/EC2 etc.). Why do most of the hard part, but just not care about the last touch; the way a user interacts with them?
Their offerings are awesome, but they need to improve the interface with them, and make them more user friendly.
Yes. And there is scalr too, but it would have been much better if Amazon provided a very robust solution themselves, as they know their systems better than anybody else.
Then Google's app engine would really pale in comparison to Amazon's offering. Right now google is providing an engine that scales up, and which is very easy to get started (their main advantage), but the downside you have to be tied to a very cripled enviroment.
If Amazon provided the glue that sticks all their offerings into one comprehensive package that is easy to use that this would be the best of both worlds.
Who would even use google's app engine where you can have great scalability, easy to use, and have your own linux systems running on Amazon?
Their offerings are awesome, but they need to improve the interface with them, and make them more user friendly.