Companies will pay money for software, but they are risk adverse and being inconsistent (e.g. large immediate price increase) will make them switch unless they are currently stuck with your product (e.g. Oracle).
No one likes going into another budget meeting because some vendor didn't give you warning and you need to adjust in the current fiscal year. Your company will be remembered and not in a good way. If you sell software to businesses you really, really need to understand corporate budgeting and the process they go through. Heck, if you sell to Federal (US) entities you better know the significance of October and schedule accordingly.
No one likes going into another budget meeting because some vendor didn't give you warning and you need to adjust in the current fiscal year. Your company will be remembered and not in a good way. If you sell software to businesses you really, really need to understand corporate budgeting and the process they go through. Heck, if you sell to Federal (US) entities you better know the significance of October and schedule accordingly.