> suspicions uBiome was billing its client’s medical insurance providers multiple times without the prior knowledge or consent of their clients
> Growth-hacking on the wild-west which is the internet is one thing, but when you try to use similar tactics in traditional, heavily regulated industries in developed, heavily regulated markets - that’s a recipe for disaster.
Was this growth-hacking or outright fraud? Are those the same thing?
>In the months before the FBI search, the company would often bill insurance multiple times for its tests without patient consent, insiders told CNBC. In an interview, one customer, Marc Harris, told CNBC that he sent in two samples, but the $2,970 test was billed to his insurance five times.
> Growth-hacking on the wild-west which is the internet is one thing, but when you try to use similar tactics in traditional, heavily regulated industries in developed, heavily regulated markets - that’s a recipe for disaster.
Was this growth-hacking or outright fraud? Are those the same thing?