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Yeah, the Google flights issue is difficult. On one hand, the business practice is problematic. On the other hand, Google flights is so much better than its competitors it's ridiculous.

If there was a way to split Google flights into a separate company and somehow ensure it wouldn't devolve into absolute trash like its competitors, that would be a good thing.



It was ITA and prior to Google buying them, did a pretty good business selling backend flight shopping services to aggregators and airlines.

Shopping for flights is a surprisingly technically difficult thing to do well.




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