I think you're generally going to run out if you try to think of household names. Instead, think local. I don't know about you but there are a lot of local family-run restaurants, bakeries, chocolatiers, furniture/carpentry stores, flower shops, consulting businesses, accounting/tax prep firms, game/hobby stores, boardgame cafes, independent movie theatres, etc. On and on the list goes, though unless you live here (Waterloo) you've probably never heard of any of them. And of course where I live is not special; you can find a similar variety in any city and even many towns or villages.