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There's a big problem here. MrBeast does what drug dealers do, in a less obvious way: they change the apparent value of the thing they're selling. Essentially a trick: use this product and your desire to use this product increases.

That is not how the conventional free market is supposed to work. I'm happy to give that the market wants weird things, but the basic thing that's missing here is a feedback loop: you go and eat at a restaurant, you like the meal, you come back because your guess about the subjective value of the meal to you was correct.

The market for addictive experiences breaks this loop. You snort some drugs, and you feel you need to break into people's houses to get money to buy more. Ask any recovered drug addict whether they think it's actually worth it, and they will tell you of course not but the addiction is so compelling. People in this situation are robbed of their freedom, the essential ingredient in a free market.

Now I don't know a heck of a lot about Mr Beast, but a lot of internet influencers do the same thing as candy salesmen. It's bad for you to eat loads of candy, you don't want to be fat and get diabetes, but in the moment you make the wrong decision. Influencers do the same, it's a cheap thrill designed to make you forget you're in control of yourself.

Shakespeare is the opposite. You're supposed to be thinking about human nature, but you don't get your dose of satisfaction without quite the mental strain. You can't overdose on Shakespeare; you'll fall asleep first. People can and have overdosed on silly internet videos, staying up until 3am.



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