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Building a brand identity with code (zchry.org)
48 points by oldstrangers on June 10, 2023 | hide | past | favorite | 10 comments


I’m a fan of code aided design and really appreciate the effort and creativity in what you have done here. without an extensive background in geometry, I sometimes wonder how one could find neat concepts like the Lissajous curves that have a near direct applicability to graphic design ?


If you poke around the field of "creative computing" you'll see a lot of the same examples being used. In this particular case you want to look at parametric equations / parametric curves.

Here's Wikipedia on the topic: https://en.wikipedia.org/wiki/Parametric_equation

Here's my contribution: http://www.creativescala.org/creative-scala/flowers/flowers....


For this particular brand, we spent a lot of time looking at nature, specifically fungal networks / mycelium etc. We also looked at fractals and other items in nature that have a specific mathematical quality to them. Pretty much anything in nature that has some level of symmetry or predictability to it can probably be recreated with math. These curves originally came from us looking at harmony / harmonics in music.

Wikipedia is a great wormhole for ideation because you'll be looking at one thing and discover something equally amazing just clicking around the article.


Using mathematics in design allow a brand identity to be consistent and mesmerizing


I really like this concept. Even going as far as seeding a design-as-code parameter with the company name would be a cool feature.


Your site design is slick, very nice!


For another data point, it struck me how much I didn't like it. The text is tiny (especially the plugins section, the letters are 3mm tall on my screen), and the colored cursor is distracting.

I don't normally care about sites, but this side made me think "this is confusing and hard to read".


Yeah I still need to refine it a little for the smaller screen sizes. The font sizing is variable so it gets smaller the smaller the screen size, but for you it's probably too small.


Yeah, it really was. That's the main thing that bothered me, though. The cursor was distracting but I wouldn't have thought of it if the text wasn't so small.


Thank you!




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