Have you actually read the book? I think it's a bit insulting to relate his death to Michael Jackson's (or Whitney Houston's) death and the excessive ridiculousness that followed. This booked has helped a lot of people including myself, and no one should be deterred from reading it.
I use a random alias whenever I am not using my real name. The habit comes from a combination of laziness, paranoia, and dissatisfaction with various aliases I have past used. The downside is difficulty to login from other machines, though I could use something like lastpass.
This thread is affected by the Michael Jackson effect. I would get my reading advice from a less biased one.