Apple contents that it actually doesn't spend money for most of the placements: ...

		dundun on Sept 21, 2012 \| parent \| context \| favorite \| on: Apple’s Free Ride: Why Journalists Treat Product L... Apple contents that it actually doesn't spend money for most of the placements: http://www.washingtonpost.com/wp-dyn/content/article/2006/04... I suppose you could put a monetary value on the free giveaways or horse trading that gets done though.