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That's a great how to article. Our mission at Mahalo, since not everyone here has spent 20 minutes having coffee with me (yet) is the following: "to help people find information they can trust."

We are testing different ways of doing this including:

1. hand crafter search results with content 2. a knowledge exchange (Mahalo Answers) 3. how to articles 4. (coming april 10th) 5. (coming September 15th)

The real goal of Mahalo is to build a service that combines the three most important services on the internet: content, search and knowledge exchange.

For an example of this look at our bob dylan page: http://www.mahalo.com/bob_dylan

This page has nice wikipedia/About.com style content on the left, search results and Q&A on the right.

If a normal person (i.e. not a ycombinator/Techcrunch50/Scoble type) comes to a page like this they have a really nice spam-free experience.

We know this because we actually have a lab at Mahalo where we study human behavior on the web. If any of you would like to see this here is a video from before we launched: http://www.youtube.com/watch?v=OoehBwTAH5Y

In these studies we found that folks LOVES our model.



I like that service - I've used Mahalo several times - and generally the idea of aggregation is one that I think can serve a better purpose. However, I've noticed that Mahalo has been shifting farther and farther away from its original beautiful aesthetic. Now your pages look crammed rather than pleasing.




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