Lightning flash, terrifying thundercrack. The Invisible Skygod is mad!
All bunkum, of course. But it fits how humans usually think about the world: that every event has agency, has some directing cause which involves intelligence.
The idea that the world we see emerged from a massive, incomprehensible complex system? Bah. Can't be. I see the lightning and hear the thundercrack.
Must be the invisible trillionaires.
Incidentally, the only thing in this article that resembles classic marketing is the title. Straight out of the copywriting handbook.
I agree pretty much completely, even though the ultimate message is just fine. I found the claim that budget apartments are "designed to make you sick and impotent" particularly silly.
The author brings up ROI several times, but the ROI on subtly harming someone's health by (somehow) dictating housing design is laughably negligible. It's such a preposterously long con that any expected profit is lost in the entropy.
But if we take conspiracy theories as a constant, I do like this positive take on them.
Whilst the author pushes his point too far by declaring that there are "invisible millionaires" as you say, I think the general point is sound. We are continually pushed to consume, and the consumption is not necessary for us to be happy within society. It is the job of marketers and business to make us believe we need this stuff. By recognising this we are less likely to try and satisfy ourselves by buying the latest "whatever".
Personally, I think that people should be taught about capitalism and the actual workings of society in school fairly early on. Like, "you know when you see an advert? That may not necessarily be the whole truth. They're trying to sell you something so they can make a profit. This is not a bad thing. You should learn to do it too. This is how things work."
>But it fits how humans usually think about the world: that every event has agency, has some directing cause which involves intelligence. The idea that the world we see emerged from a massive, incomprehensible complex system? Bah. Can't be.
Lightning flash, terrifying thundercrack. The Invisible Skygod is mad!
All bunkum, of course. But it fits how humans usually think about the world: that every event has agency, has some directing cause which involves intelligence.
The idea that the world we see emerged from a massive, incomprehensible complex system? Bah. Can't be. I see the lightning and hear the thundercrack.
Must be the invisible trillionaires.
Incidentally, the only thing in this article that resembles classic marketing is the title. Straight out of the copywriting handbook.