The first thing to do is hypothesize/define as narrowly as possible who your early adopters will be and then start looking for where they're hanging out together online. (They will be hanging out together because early adopters are obsessives.)
Once you've found where they are you can approach them directly at that online hangout or launch a simple email marketing. (Hint: People's online handles are strongly correlated with their email addresses. Another hint: There are lots of taskrabbits who are good at finding email addresses.)
Pitch your value props and invite them to become early users.
The first thing to do is hypothesize/define as narrowly as possible who your early adopters will be and then start looking for where they're hanging out together online. (They will be hanging out together because early adopters are obsessives.)
Once you've found where they are you can approach them directly at that online hangout or launch a simple email marketing. (Hint: People's online handles are strongly correlated with their email addresses. Another hint: There are lots of taskrabbits who are good at finding email addresses.)
Pitch your value props and invite them to become early users.