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Interesting writeup.

First, these ratios aren't a recipe for success, just data to inform decisions. Each business is different because of the industry they serve, the go-to-market strategy and the particularities of their customers acquisition processes.

I wonder how much of the prioritization on spending fed back into the success of these SaaS companies, and how much of it was due to prevailing trends in management theory that influenced the course of the startup as it was given funding and ramped up? In other words: how much of the ratio of spending on developers v. sales and marketing was data-driven, and how much based on fad? I get the sense that there is a bit of an echo chamber in the tech industry that can influence what businesses do when they receive angel funding and VC.



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