The byline is inconclusive, and Mediratta doesn't use the first-person until about a third of the way through the article--the first time it's clear that we're hearing from an insider.
Anyone who reads the whole article will realize by the end that the author works at Google. The thing that annoyed me was that this article differs in no way whatsoever from what you'd hear in a Google recruitment video. When a publication wants to tell its readers about something--even if that thing is good--there is an obligation to explore the issue. Literally letting your subject write the story is an abdication of that responsibility.
"... The thing that annoyed me was that this article differs in no way whatsoever from what you'd hear in a Google recruitment video ..."
True, that made me laugh.
"... When a publication wants to tell its readers about something--even if that thing is good--there is an obligation to explore the issue. Literally letting your subject write the story is an abdication of that responsibility ..."
Thank you for contacting NYTimes.com.
This article was published in the NYTimes.com Job Market section.
Article is by Bharat Mediratta; as told to Julie Bick.
The Job Market section is essentially equivalent to a
help wanted section of a paper.
Regards,
Eric Winston
NYTimes .com
Customer Service
www.nytimes.com/help
A sub I guess. Thanks karzeem for being so critical. I'll be restricting the urls next time to tech or the main page of NYT. So another way to check for Submarines is to check both the location of the article in the paper (ie: is it in Tech, news or Jobs) and if the format, layout and bylines smell "funny".
Anyone who reads the whole article will realize by the end that the author works at Google. The thing that annoyed me was that this article differs in no way whatsoever from what you'd hear in a Google recruitment video. When a publication wants to tell its readers about something--even if that thing is good--there is an obligation to explore the issue. Literally letting your subject write the story is an abdication of that responsibility.