If it's so good why shouldn't someone Kickstarter a company to make something similar in the US? Seems like a real opportunity. Just advertise on HN and profit.
That stuff will scrap your taste buds out and keep you awake for days. For some reason I like it... not sure why. Its an acquired taste and I can't see it going gangbuster here.
I think it is similar in that are many cola options, but only one Coca-Cola. Although there are many mate alternatives as well, the mystique surrounding Club Mate and its recipe is what makes it stand out from the rest.
Man I have given this serious thought before. Anyone else? Get in touch if you want to kick some ideas around. I don't know the first thing about distribution, but I'm interested in brewing craft sodas, and I could make a kickass website for it.